Company logo is some patterns or words through briefly shaped, clearly stated and standard visual signs to transfer factors, such as company’s idea, culture, business, scale and product features, to the public so that people can identify this company.

In order to highlight the technological image of FRD, the strongly identifiable and memorable logo for FRD rolls out.

Combing letter “F” with Chinese character“飞” as major element is to convey company’s English name ”FRD” and Chinese one “飞荣达” meaning “ Fly” and “飞翔”as well. Flying is every FRD staff’s dream. Their target and mission is to continue company’s exploration spirit for past ten years, standing on Chinese market to continue innovation and development in industrial techniques, striding to internationalization and flying to a whole new level.

Pattern also creates a model of a salangane flitting over spoondrift delivering overwhelming courage, firm faith, victorious confidence and enthusiastic flame and that’s salangane depicting FRD people’s courage to take challenges, determination of enduing hardships and patience and perseverance in sustained development, meanwhile it symbolizes FDR’s high and long-standing developing vision.

Plump and fluent model conveys confidence explaining FRD’s product’s reliability and utility by which the company keeps good business records consistently.

The dynamic design delivers that FRD keeps market sensitivity consistently and could according to market status collect social resources from different aspects, such as strategy, marketing, talent and image, to explore the best market operation mode.

Deep blue and bright red is mainly used. Deep blue represents high technology which expresses stabilization. Bright red symbolizes enthusiasm and struggle. The match of these two colors conveys a mature and stable position of FRD in this industry and FRD’s spiritual power of calm, rationality, innovation, exploitation and great capacity.

The whole logo strives upward with sufficient vitality and also is stable, brief and grand. The lines are soft and fluent full of modernization with strong visual strike. It could be easily communicated and strongly identified.

No other logo placed around company logo

No transformation, such as pressing flat, pulling high or leaning, to the logo

No partial use of the logo and keep the distance around the logo from connecting with other letters or shapes to break the independence

Parallel combined model regulation of company logo with standard font of English abbreviation